Starbucks Holiday Menu 2026: Release Date, Red Cup Day and Every Date to Know

Every date, in order

Starbucks spread this year’s dates across five of its own pages. Here they are together.

• Thursday, Nov. 5: holiday drinks, food, cups and merchandise arrive in U.S. coffeehouses
• Tuesday, Nov. 10: the Glass Bearista Cold Cup, Surprise Box Edition, $39.95, with one of five bears in each box
• Wednesday, Nov. 11: free brewed coffee for veterans, service members and military spouses
• Tuesday, Nov. 17: Red Cup Day
• Tuesday, Dec. 1: the new Snowcap Marshmallow drinks arrive, and the original Glass Bearista Cold Cup returns to select coffeehouses
• Thursday, Dec. 17: the Merry Berry Frappuccino, for a limited time

Starbucks hasn’t said when the holiday menu ends.

Coming in December: Snowcap Marshmallow and Merry Berry

Starbucks announced its second wave on Nov. 9. On Tuesday, Dec. 1, three Snowcap Marshmallow drinks join the menu, each finished with a new melted marshmallow flavored cold foam and a crispy cookie topping.

• Snowcap Marshmallow Mocha: espresso, mocha sauce and milk, hot or over ice
• Snowcap Marshmallow Matcha: matcha and milk
• Snowcap Marshmallow Hot Chocolate: made with mocha sauce

All three come hot or iced, Starbucks says, and the marshmallow cold foam joins its holiday cold foam lineup.

On Thursday, Dec. 17, the Merry Berry Frappuccino arrives for a limited time: white chocolate mocha sauce layered with strawberry puree and raspberry syrup, whipped cream and a vanilla-flavored red bow cookie.

This year against last year

The menu came a day earlier, but Red Cup Day moved later: almost two weeks after launch, on a Tuesday instead of a Thursday.

Red Cup Day: what Starbucks has said so far

For 2026, Starbucks has confirmed the date and the deal: buy any handcrafted holiday beverage on Nov. 17 and you get a collectible reusable red cup, at participating stores, while supplies last.

It hasn’t posted the list of drinks that count, the cup’s size or whether app and delivery orders qualify. Last year those details came the day before. Here’s what they were in 2025, so you know what to look for:

• The cup (2025): a free grande, 16-ounce, reusable red cup
• The drinks (2025): any size of a handcrafted holiday or fall drink, hot, iced or blended, including the holiday cold foams; Christmas Blend brewed coffee didn’t count
• How you ordered (2025): café, drive-thru, the Starbucks app, or delivery through DoorDash, Grubhub or Uber Eats
• Bringing it back (2025): 10 cents off when you brought a clean reusable cup, plus double Stars on the whole order for Starbucks Rewards members

Those are last year’s rules, not this year’s. We’ll update this page when Starbucks posts the 2026 details.

What’s new on the menu

Drinks

• Tiramisu Velvet Latte (hot or iced): espresso, milk and vanilla syrup under a Velvet Mascarpone Cold Foam and cocoa
• Tiramisu Velvet Cold Brew: cold brew with vanilla syrup, the same mascarpone foam and cocoa
• Apple Pomegranate Refresher: apple flavors with pomegranate-flavored pearls; also as the Snowy Apple Drink with coconutmilk, or with lemonade
• Iced Caramel Brulée Cream Chai
• Iced Sugar Cookie Cream Matcha

Back from last year: Peppermint Mocha, Caramel Brulée Latte, Sugar Cookie Latte and Gingerbread Chai. There are also five holiday cold foams, including the new Velvet Mascarpone; Starbucks says any of them can be made with protein, about 15 extra grams in a grande.

Not in the 2026 announcement: the Chestnut Praline Latte and Eggnog Latte, which returned later in the season last year. Starbucks says more “seasonal sips” will come as the season goes on.

Food

• Braised Short Rib Grilled Cheese (new)
• Turkey & Stuffing Sandwich, with a new recipe on a cranberry baguette
• Bearista Cake Pop (new)
• Returning: Snowman Cookie, Cranberry Bliss Bar (also sold as a whole tray) and Sugar Plum Cheese Danish

For most of the season, the featured brewed coffees are Thanksgiving Blend, Christmas Blend and Holiday Blend, all three also sold as whole bean.

There’s also a first: a limited-edition holiday pup cup design, at select coffeehouses while supplies last.

Merchandise prices

These go on sale Nov. 5 at select U.S. coffeehouses, while supplies last. The prices are Starbucks’ own, before tax.

The Bearista Surprise Box, on sale since Nov. 10, is $39.95, two per customer, with one of five bears inside, including a rare golden one. The five bears, the odds question and the Dec. 1 return of the original are in our Starbucks Bearista cup guide. Starbucks hasn’t announced the original’s price.

The Veterans Day coffee

On Wednesday, Nov. 11, veterans, military service members and military spouses get a free tall (12-ounce) brewed coffee, hot or iced.

The fine print: café and drive-thru orders only, at participating U.S. stores, one per customer per visit. Cold Brew, Nitro and drink customizations aren’t included.

It’s also on our list of Veterans Day free meals, with each chain’s rules on proof of service.